Why Exhibit

Why Exhibit at ITB China?

  • ITB China is the largest B2B exclusive travel trade show in China
  • Pre-scheduled appointments match-made for your business from more than 850 top hand selected Chinese buyers and 200 international buyers included in your registration
  • High diversity of buyers coming from more than 600 of the leading travel companies throughout China
  • Receive a complimentary bilingual hostess to assist you all 3 days of the event
  • 17,000 high quality attendees seeking for business opportunities in China
  • Various networking events during the days and in the evenings to enhance your meeting options at the event
  • The conference allowing you to get to know the Chinese market and the latest trends

Exhibitor Segments and Areas

ITB China sets up an individual floor plan for every event to meet the individual requests of its exhibitors. Currently the ITB China floor plan is divided into the following sections that you can choose from:


Be an Exhibitor

Meet your Chinese partners at China’s biggest B2B exclusive travel trade show.

Increase your exposure

Elevate your presence among 17,000 industry attendees

Be a Buyer

Discover new products from all over the world covering all segments in a single trade show

Be a Visitor

Connect with the best industry experts in one place