Chinese Tourist Welcome Awards

CTW Chinese Tourist Welcome Awards

The CTW Chinese Tourist Welcome Awards have been held annually by COTRI China Outbound Tourism Research Institute since 2004. Over the past 15 years it has established itself as the leading awards programme for the Chinese outbound tourism market, having presented service quality prizes to more than 100 tourism service providers, Destination Management Organisations, National Tourism Organisations, retailers, marketing and communication companies among others.

The awards programme and its winners gain widespread exposure each year through a diverse range of international printed and digital media publications including: Travel Daily News Asia-Pacific, The Financial Express Bangladesh, Travel Daily UK, Else Globe and among others. Winners are also published on the COTRI website and its full range of digital media channels.


Following an evaluation made by a jury of Chinese and Non-Chinese tourism experts, Gold, Silver and Bronze CTW Awards are awarded in each of the following five categories:

  • Product Innovation
  • Internet/Media
  • Service Quality
  • Marketing
  • Overall Performance

benefits for winner

  • Participation in a high-profile awards ceremony at ITB China
  • Certification from the most prestigious prize in the Chinese outbound tourism market
  • For Gold Award winners: the opportunity to make an acceptance speech to event audience
  • Listing among all-time winners on COTRI’s website, in addition to associated media exposure
  • Exposure to key industry partners
  • Free application

application and ceremony

Free applications can be made directly to COTRI by post or electronically. Application forms and further instructions are available on the COTRI website at:, or you can click here to download the application form

2020 Ceremony Time:TBD


Impressions of 2019 CTW Award